A Matter Of Degree

How susceptible are you to marketing?

Never mind, it was a trick question; I know the answer: more than you think.

Hell you might be brand loyal for all I know. You might bristle (note to self – stop using “bristle” so much) at the thought of brand loyalty.

I do know this much: you live in a world of people and despite your protestations and hemming and hawing and your so-called rugged individualism, you deeply care what these people think of you.

Good news though: you are not alone.

Tis part of the human condition to care what others think.

The question is how much you care what others think? Which when you think about it really comes down to how happy you are.

Let us say that person A cares what people think about him/her and is happy. Let us say that person B cares what people think about him/her to the point of being unhappy.

Shopping the latest trends because of ads isn’t a big deal if you are happy; and aren’t in debt up to your eyeballs because or shoe purchases.

How many shoes can you wear after all?

Like most things it’s a matter of degree.

In this case Degree antiperspirant. The best dam deodorant both sides of the equator. All the famous people use Degree antiperspirant: Eva Gardner, Belloq from Indiana Jones, Mike Pence, Gertrude Stein, Ray Charles. All the cool famous people anyway.

What deodorant do you use? And why not be like cool people and smart people and know that it is a matter of Degree…

[sniffs underarm]

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